The beauty industry has a huge waste problem. Brands and retailers destroy tons of beauty and wellness products, with some never hitting the market. The shame of it!
Did you know that an estimated 90 million beauty products are thrown away each year in the UK alone? That’s 1000 tonnes of mascaras, 4500 tonnes of moisturiser and 9000 tonnes of perfume – the equivalent in weight to almost 650 double-decker buses.
And that’s not all. More than a whopping 10% of beauty products are going to waste in brands’ supply chains, while overproduction of products accounts for 6.2% of discarded goods in the beauty industry. Although 95% of consumers say they’d purchase imperfect stock, nothing on the beauty market currently provides an outlet for premium and excess stock.
But why? Sometimes, products don’t look ‘perfect’ on the outside (think labels stuck on at the wrong angle or packaging marked in transit). Other times, brands have produced too much, changed branding or reformulated. Sometimes, this waste is simply down to inefficient supply chains and stock forecasting.
Enter Boop – the Outnet but for beauty
Set to be the online retailer saving perfectly imperfect beauty products from landfill, Boop is the platform giving a much-needed second chance to excess beauty products by offering consumers savings of up to 50% off their best-loved mid-to-high-end beauty brands.
Boop has curated a selection of premium products sourced directly from brands and retailers to rescue scores of beauty and wellness products.
How Boop works
Boop is an online store dedicated solely to giving a second chance to too-good-to-go beauty and wellness products – whether brands made too much, changed their packaging, discontinued lines, or if the products are a little imperfect on the outside, Boop sources directly from brands and retailers then sells them to customers at up to 50% off. This saves them from landfill and helps to breathe life back into the beauty supply chain – making the ‘undesirable’, desirable.
With customer safety front of mind, Boop will only sell products that are safe to use and deliver results, so every product is subject to a rigorous quality control check. Also known as the Boop QC check, Boop assesses each product’s integrity and confirms that its shelf-life is suitable and its relevant seals are still intact.
It’s always new, always perfect for use because it’s what’s on the inside that counts.
When you shop on Boop, products may have the following quirks, although Boop will always let you know the condition of each product before you buy.
- Damaged external packaging
- Unopened customer returns
- Slow-moving and excess stock
- Out-of-season stock and limited editions
- Obsolete stock, old formulations and old branding
- Quality control discrepancies – think shape, colour, texture and size
- Printing errors
When it comes to Boop’s offering, cosmetics, make-up, skincare, haircare, bath and body, tools, perfume, supplements and home fragrances will all feature on the site, which launched with products from Aromatherapy Associates, John Masters Organics, Indi Supplements, Megi Wellness and The Natural Africa.
Customers can get Aromatherapy Associates products at 40% off simply because the items come without their box or pick up their favourite John Masters Organics shampoo at 50% off because it’s being discontinued. A multi-branded site will follow shortly with products from many more much-loved household names.
A policy of no-destruction
Boop believes distributing products via charities is crucial in combatting unnecessary waste and circulating more products. To ensure as many people as possible can feel their best and keep too-good-to-go products out of landfills, Boop has chosen four charities to donate products to: In Kind Direct, Beauty Banks, Look Good Feel Better, and The Hygiene Bank. Well done, Boop!
To find out more and buy goodies, click HERE.