sAre you ready to discover the most coveted beauty treasures of last year (which remain sought after as we head off into 2024)? Well, you can.

I’ve scoured the beauty landscape, delving deep into the insights of influencers, the pages of magazines, and the secrets whispered among beauty insiders to uncover the most popular beauty products of 2023. I carried out meticulous research and read/watched countless reviews to curate a list of the 24 must-have beauty products that have taken the world by storm in 2023.

Although I have used some of these products, I haven’t tested them for this blog, so I have not included my thoughts within these results.

I chose the products quite simply. They made the list if they had been mentioned as a favourite in a post, a YouTube video, a blog, a newspaper/magazine, etc., three times or more by different people. For instance, a product might have appeared in a magazine, on YouTube, or in a blog somewhere.

The products are listed in no particular order, and some styles of products are mentioned more than once (foundations, for instance).

This could have been a very long list, but I’m sticking with 24 products to look out for in 2024 – well, why not?

Here we go:

Find it here HERE

2 Physicians Formula Butter Believe It Foundation and Concealer, £13.99

What the manufacturer says:
A luxurious product infused with a powerful blend of Murumuru, Cupuaçu and Tucuma butters from the lush, nutrient-rich Amazon. The incredibly creamy texture melts into the skin, leaving a natural radiant glow.

Find it HERE

3 Lancome Teint Idole Ultra Wear All Over Concealer, £28

What the manufacturer says:
Create a flawless base with this multi-tasking formula, which offers up to 24 hours of comfortable, breathable wear, creating a filter-like effect. It provides medium to full coverage and instantly disguises the appearance of dark circles and blemishes.

Find it HERE

4 Victoria Beckham Contour Stylus, £35

What the manufacturer says:
A slim, targeted sculpting stick that takes the guesswork out of contouring for smooth, controlled application. Flawlessly creamy with superb blendability, it makes enhancing your natural features easy.

Find it HERE 

5 NYX Lift and Snatch Brow Tint Pen, £11.49

What the manufacturer says:
The flexible micro-brush tip enables you to create hair-like strokes from thin to thick. Fill in sparse areas and define your brow shape for a lifted appearance with a few quick flicks. The long-lasting formula offers up to 16 hours of smudge and transfer-resistant wear.

Find it HERE

6 Natasha Denona I Need A Nude Palette, £64

What the manufacturer says:
Inspired by Natasha Denona’s extensive lip collection, the I Need A Nude Palette encourages complete makeup cohesion and effortless everyday wear with its creamy matte and metallic nude and neutral hues. Universally flattering, the colours offer an array of undertones to provide the perfect natural, while the metallics add glamour.

Find it HERE 

7 Rare Beauty Soft Pinch Liquid Blush, £22

What the manufacturer says:
This blush gives the cheeks a healthy flush of colour that is easy to blend, buildable and long-lasting. The addition of white waterlily, gardenia and lotus helps to soothe and nourish the skin.

Find it HERE

8 Rhode Peptide Glazing Fluid, £30

What the manufacturer says:
This dewy layer plumps, hydrates, supports a healthy-looking skin barrier, and instantly illuminates. Apply to the skin after cleansing or mix with your foundation.

Find it HERE

9 Dior Backstage Rosy Glow Blush, £34

What the manufacturer says:
This essential blush boasts a new formula and an extended range of shades. Designed to suit a variety of skin tones, it glides onto the skin and blends seamlessly to create an instant, healthy glow effect.

Find it HERE

10 Tower 28 Make Waves Mascara, £19

What the manufacturer says:
Lightweight and endlessly buildable without getting crunchy or clumpy, it is easy to wash off, keeping irritation and breakage at bay. Vegan and cruelty-free.

Find it HERE

11 Maybelline Lash Sensation Sky High Mascara, £11.99

What the manufacturer says:
This mascara is waterproof and delivers full volume and length. The Flex Tower brush bends to volumise and extend every lash from root to tip. Infused with bamboo extract and fibres for lashes that never get weighed down. Suitable for sensitive eyes and contact lens wearer and removes easily.

Find it HERE

12 The Ordinary Argireline, £9.20

What the manufacturer says:
This water-based serum offers a non-injective solution for dynamic lines (crow’s feet, laughter lines, etc.). Suitable for all skin types.

Find it HERE

13 ELF Halo Glow Setting Powder, £8

What the manufacturer says:
A loose, silky powder that lightly veils the skin for that dreamy, airbrushed finish. It feels weightless on the skin and creates a soft glow without shine, smoothing the look of pores and fine lines.

Find it HERE

14 Charlotte Tilbury Matte Beauty Blush Wand in Pillow Talk, £30

What the manufacturer says:
These blush wands are universally flattering, easy-to-use land lift and revive the look of every complexion. With the magic cushion applicator, apply onto the apples of the cheeks for a smoothing, soft-focus blush look. Easy to use.

Find it HERE

15 Makeup by Mario SurrealSkin Foundation, £42

What the manufacturer says:
Mario’s breathable, luminous foundation effortlessly builds and blends to illuminate the complexion with customisable, 12-hour wear coverage. Featuring MoistureGrip™ technology, you can layer it on or sheer it out.

Find it HERE

16 Colour Wow Dream Coat Supernatural Spray, £25

What the manufacturer says:
This advanced anti-frizz formula leaves hair glossy, glassy and extra smooth. The results last 3 – 4 shampoos.

Find it HERE (Amazon)

17 ELF Halo Glow Contour Beauty Wand, £9

What the manufacturer says:
An easy-to-use liquid contour wand with a cushion-tip applicator for a naturally sculpted, radiant complexion. Infused with skin-loving 2% squalene, it effortlessly blends into the skin.

Get it HERE

18 Victoria Beckham Satin Kajal Liner, £30

What the manufacturer says:
A creamy, smudge-free eyeliner with vivid, high-performance colours that simply demand attention. It delivers dramatic eye definition any way you wear it, whether seamlessly crisp or lusciously lived-in; the possibilities are endless.

Find it HERE

19 Shiseido Revitalessence Glow Foundation, £49

What the manufacturer says:
Lightweight with a serum-like texture, this buildable medium coverage foundation creates a glowing base that lasts up to 12 hours. It blurs, brightens and improves the look of the skin tone. Combining fermented kefir with niacinamide, the formula helps to nourish the skin barrier and protect against dryness.

Get it HERE

20 NYX Fat Lip Oil, £8.99

What the manufacturer says:
Get a fast boost of fat care for your lips with this vegan formula powered with avocado, cloudberry and raspberry oils. This lightweight, buildable product provides 12 hours of hydration and is ultra-comfortable.

Get it HERE

21 MAC Lash Dry Shampoo Mascara Refresher, £22

What the manufacturer says:
A revolutionary clump-resistant, lightweight topcoat that acts as dry shampoo for your lashes to reshape and intensify your mascara by adding instant volume and softness. Revive and revamp your mascara without having to remove and apply again.

Get it HERE

22 Beauty of Josean Red Bean Water Gel

What the manufacturer says:
A light, gel texture packed full of moisture and containing three kinds of peptides. Developed for oily skin, it minimises pores and absorbs sebum, leaving a delicate, fresh feeling.

Get it HERE (Amazon)

23 Glossier Stretch Face Brush, £28

What the manufacturer says:
A palm-held, seamless application brush that glides across your face’s contours for a streak-free finish.
It will soon become a favourite with the short, dense, super-soft bristles for buffing, a targeted tip for those hard-to-blend areas, and a swivel cover.

Get it HERE

24 Violette Invisible Bandage, £30

What the manufacturer says:
Formulated with 99% ingredients of natural origin, Invisible Bandage soothes blemishes, minor cuts, and burns while acting like a protective barrier from external factors such as bacteria and pollution. The clear, matte formula primes the skin and creates a smooth surface for even makeup application. It can be worn on its own with a shine-free, no-peel finish.

Get it HERE

So there you have it, 24 must not miss products for 2024. What will you try?