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MAKEUP
Makeup over 50. The mindset reset every woman needs
Explore the mindset shift that helps women 50+ look radiant, confident, and alive, without pretending to be 30 again. Practical, modern guidance for skin that’s changing and a confidence that’s growing. Makeup over 50 is exciting!
How to instantly lift and brighten your face with concealer — a simple trick for women over 50
Lifted and brighter are two words that I hear often when I ask older women what they would like makeup to do for thier faces. So here’s a smart trick using just concealer to do both of those things.
Mastering the smokey eye for mature skin – a step-by-step guide
The smokey eye is a versatile and timeless makeup look that has stood the test of time, exuding glamour and...
Should women over 50 wear eyeshadow?
This topic came up recently when someone asked me, “I’m almost 50 - should I stop wearing eyeshadow altogether?”...
How to do eyeshadow
Shakespeare was right - the eyes are the window to the soul and the feature that shows your sparkle to the world. Some...
Give your lips the wow factor with a liner
As we mature, collagen and elastin break down in the skin and fragile area, and the lips and under-eye area tend to...
MINDSET
Reclaim your mornings. Five simple habits that will change your whole day
Discover five simple morning habits that boost focus, improve productivity, and help you start the day calmer, happier, and more in control.
A grown-up guide to doing Christmas with confidence
The festive season can be joyful, but also emotionally and physically exhausting. This grown-up guide is about doing it with confidence, setting boundaries without guilt, and remembering that it’s your Christmas too.
Stop being so hard on yourself. How to reframe your negative thoughts over 50
A practical guide for women over 50 who are tired of negative self-talk. Learn how to reframe your inner critic and build confidence without toxic positivity.
Want better skin and a better mood? The science every woman over 50 should know
Your skincare routine doesn’t just affect your skin — it also influences your mood and emotional well-being. New research reveals a powerful connection between the brain and skin, especially for women over 50. Here’s the science behind it and why it matters.
Over 50? Then stop saying, “That’s just who I am.”
Still saying, “That’s just who I am”? If you’re over 50, this is your reminder that your identity isn’t fixed, and you’re allowed to evolve.
How to train your brain for midlife optimism and thrive over 50
Discover how to rewire your brain for midlife optimism. Learn simple, science-backed ways to boost mood, resilience, and confidence over 50.
SKINCARE
Winter skincare SOS: How to keep your skin happy, hydrated, and glowing
Let’s be honest — winter isn’t always kind to our skin. The cold air bites, indoor heating zaps moisture, and suddenly...
Your expert guide to retinol – glow, firm, and rejuvenate like a pro
Are you confused about why and/or how you should use retinol? A member of the vitamin A family of exfoliants, retinol...
The simplest and effective skincare routine for beginners
As we age, our skin changes, and by the time we hit 50, many of us begin to notice significant differences in texture,...
Unlock the secret to radiant skin with the power of acid exfoliation
Glowing, healthy skin reflects our overall well-being and confidence and looks great, too. Achieving that sought-after...
Understanding Your Skin Type
Skin is classified as normal, oily, combination, and dry. Most of us are born with normal skin, but as we enter...
Age-Defying Beauty – Expert Retinol Advice for Women Over 50
Clinical facialist Kate Kerr answers your questions about the super-ingredient Retinol. A member of the vitamin A...
STAY HEALTHY
Staying healthy, strong and sassy in your 50s (and beyond)
How to stay healthy, strong and sassy in Your 50s and beyond. A midlife woman’s guide to ageing well
The surprising power of scheduling worry – a simple technique to regain control
Learn how to stop overthinking and manage anxiety in midlife using a simple scheduled worry technique. A calming mindset tool for women over 50.
Tips for coping with Seasonal Affective Disorder this winter
It's autumn again, which means winter is just the blink of an eye away. Some people simply adore the colder months,...
Super seaweed bathing
When you think of seaweed, a nutritious addition to a meal probably pops into your head. But it’s so much more than this. Here we find out more about bathing in it. It’s a thing apparently.