Although they have been popular in Japan for many years, tubing mascaras have only recently become a ‘reach-for’ product worldwide.
Here are seven reasons why:
1 They add dimension to the lashes from the root to the tip.
2 It washes off with water, so there’s no need to rub or tug at the sensitive skin around the eyes.
3 They are smudge-proof, which is great for hooded eyes.
4 It contains tube-like polymers which wrap each lash individually, giving them a boost and reducing clumping.
5 It only takes one coat for perfection, although you can add more if needed.
6 They have a lighter formula and shouldn’t irritate the eyes.
7 They provide an open-eyed look without a heavy feel.
Fancy trying one but not sure which to reach for? Marie Claire has helped us out with a guide to eight mascaras with amazing formulas.
You can read it HERE.